Your team is your biggest recruiting tool. They’re authentic, trustworthy, and well connected. That’s why employee advocacy on LinkedIn can have such a big impact when you’re trying to reach medical sales job seekers.
The platform is a powerhouse tool for networking and hiring your A-team. When your current team is backing your company’s reputation, it makes an even bigger impact on your recruiting efforts. But if they don’t know how to talk about your company and if there isn’t a strategy behind what’s being said on your behalf (even by your biggest company cheerleaders) you’re going to miss the mark.
Here are four things you can do to make sure your employee advocates are all rowing the boat in the same direction — toward your ideal candidates:
Educate them on how to talk about your brand
You can have the most enthusiastic employee speaking for your brand, but if they haven’t been educated on what to say and how to talk, they’re probably not telling the story you want them to tell.
Take the time to go over brand voice, key talking points, and the attitude you want to convey through their advocacy. From the benefits job seekers care about to anecdotes that illustrate the personality of your office, you need to make sure that all of your employee advocates are speaking the same language.
Once they understand the what and how of company promotion, they’ll be your best storytellers. Make sure you create a calendar that keeps them consistently engaged and connecting with potential future hires.
Create article consistency and measure results
Post frequency is paramount when building your LinkedIn audience and reaching the connections that add value to your company. When building your employee advocacy team, make sure that a few key company players are involved. They are individuals who will be willing to engage on the professional platform and share valuable insights about the company, your industry, and their professional development.
Sit down with your contributors and develop a content calendar with topics spanning from niche insights to case studies and testimonials. Anything you can create that proves your company is a thought leader in the field will better position you to reach the medical sales job seekers who will best serve you.
Most importantly, when they post, make sure they’re linking their posts back to your company page.
Work across platforms
While LinkedIn is the premier professional network, it’s important for your employee advocates to actively represent your company on all of their social media platforms, driving traffic to your page through additional social shares. Twitter, Facebook, and Instagram can all be rolled into your employee advocacy strategy to help target a wider audience.
The articles your key players are creating can be shared by other employee advocates, both on LinkedIn and on other platforms. The value-add will help reach a wider audience, and all of that traffic will be driven back to your page.
Leverage personal connections
The ultimate tool your employee advocates have is their other personal and professional connections outside of your company.
Encourage them to use those connections to source great talent. If they know a job seeker who would be perfect for a medical sales position, make sure they’re making those introductions, both on LinkedIn and in person, if possible.