Reputation, career advancement opportunities, benefits — all of these are important qualities most candidates look for in employers. As you know, though, medical sales reps aren’t like ‘most’ candidates.
In fact, in our 2019 Best Places to Work report, an overwhelming number of medical sales reps said the most important qualities in an employer are a solid product line (41 percent) and a focus on innovation (33 percent).
The key point to stress here is the combination of product line and innovation. Medical sales is a fast-paced continually evolving field. It’s this exciting movement and developments in medical devices and pharma that draws many reps to the field.
It’s critical that recruiters use a company’s innovation to attract top medical sales reps. Of course, this task is easier said than done as other recruiters are attempting the same impression tactics.
That’s why you need to jump ahead of the recruitment pack by looking to the future. New medical developments are the ultimate example of the innovation and focus recruiters need to show top medical sales talent.
Here are three examples of how you can use the developments of today to recruit the medical sales reps of tomorrow:
Give them a glimpse of the company’s relentless nature
Stroke treatment and prevention innovations have increased immensely over the last five years. Researchers and clinical investigators at the Medical University of South Carolina (MUSC), Mount Sinai and the University of Tennessee Health Sciences Center are continuing their efforts to see that trend continue with stroke care.
Together, they’re developing an advanced visor-like defibrillator for strokes, known as the Cerebrotech Visor. If approved, this device would help emergency medical responders understand the severity of a stroke and the best course of action when deciding where to transfer patients for continued care. The current stroke protocol leaves patients susceptible to multiple hospital transfers, taking away critical treatment time.
This type of on-the-scene device could be the difference in how well a patient recovers from a stroke. The impressive nature of the device goes far beyond its technology. It’s the focus on never believing healthcare is ‘good enough.’
Recruiters must show medical sales candidates that a company is relentless by nature. That a development helping customers treat patients during one stage of a medical emergency isn’t enough. And that the company has plans to continue developing and pushing until patients are covered in every developmental stage of a disease or medical condition.
Prove the company keeps up with trends
Keeping up with the latest medical sales trends is necessary when recruiting top sales reps. They’re not just looking for companies with impressive products. These talented pros are looking for companies that can stay on top of technology trends and in charge of the medical sales game.
In today’s medical device world, especially, those trends steer towards the smallest, wireless products. Engineers at the University of California Berkeley are developing a new wireless, artifact-free neuromodulation device (WAND) that works like a pacemaker in the brain. This new device could be a major game changer for those living with epilepsy.
When recruiting top talent, align the company’s product with current and future healthcare trends. Share research and commentary from industry leaders showing the hardest hitting trends on the scene. Then, connect those trends with news of the company’s latest product development.
Show the company cares about quality of life
Speaking of trends — the most significant healthcare trend continuing to gain speed is the focus on people. Patient-driven care and a magnified focus on the quality of life are what’s driving the healthcare field and developments today.
It’s also what’s driving many talented sales reps. In fact, in the previously mentioned Best Places to Work report, 30 percent of respondents said the best part of their job was making a difference.
Medical device developers know that to make a difference, they must go beyond a device’s effectiveness to make a truly impactful difference in patients’ lives. Researchers at the University of California at San Diego are proving the importance of this by developing a needleless glucose monitor tattoo sensor that measures insulin levels through sweat on the skin.
The non-invasive product shows that the future of medicine is all about making patients’ lives easier and care less painful and tedious.
Today’s recruiters are tasked with proving companies have this same advanced, patient-focused thinking. Do this by showing what’s in the company’s product pipeline or goals for the future. What are they focusing on to improve patients’ lives? Are they considering how to alter current products to achieve greater ease-of-use?
Share these insights with candidates. Ask seasoned employees to share their favorite patient-focused developments over the years to show the company’s leadership has the right focus and are constantly making improvements.
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What ideas of today are helping you recruit medical sales reps of tomorrow?
