One of the best parts of premium (paid) LinkedIn is the ability to send InMails to medical sales recruiters, hiring managers, and sales peers without needing to be connected.

While not a magic bullet or the end-all-to-be-all when it comes to outreach, when used wisely, InMail can serve as a great starting point for communications.

I recommend the following four steps to increase your chances of getting a conversation going.

#1 Gauge LinkedIn Activity

The greater the person’s activity or engagement on LinkedIn, the greater your chances of getting a response. Be sure to look for these telltale signs to avoid having your InMail go into a black hole:

  1. They’ve liked, commented on or shared an article in the past two weeks
  2. Their profile contains a headline, summary, and job titles that appear current
  3. They have a picture on their profile
  4. They have more than 500 connections

If the answer to any of these is no, then the person does not use LinkedIn regularly, which means your chances of a prompt InMail response are not great.

#2 Make Sure they Will Like What They See

Before you reach out through InMail, be sure your LinkedIn shows you as a sales rock star! Those on the fence about responding are sure to check — and will be more likely to respond if your profile is impressive.

#3 Mind Your Manners and Put Yourself in Their Shoes

When crafting your InMail, think about how you would like to be treated were the shoe on the other foot. How would you feel about being asked for a sales job or about opportunities if you didn’t know the person? How would you feel about having to read through a lengthy InMail before getting to the point?

While there is no cookie cutter response, in my experience, people respond better to requests for advice rather than a favor. And just like when speaking with someone directly, gracious language like “please” and “thank you” goes a long way.

Remember, InMail is meant to break the ice, not seal any deals. With that in mind, be brief and direct when showing interest. Rather than asking if someone knows about any medical sales openings, ask for five minutes of their time to learn how they came to the company or the role,  instead.

#4 Look into Social Media Alternatives

Just because someone is not active on LinkedIn, that doesn’t mean they aren’t active elsewhere. If it appears they are active on sites like Facebook, Twitter, etc., consider reaching out through Direct Message (DMs) to increase your chances at making a connection and getting a response. Just like with LinkedIn, make sure you put your best foot forward on these platforms before hitting send.

By doing your homework, carefully crafting your message, reaching out where those you target are most active, and making a good impression, you’ll increase your chances at getting a fruitful conversation started!

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– By Virginia Franco, NCRW, CPRW

Virginia Franco Resumes | www .virginiafrancoresumes.com | VAFrancoResumes@gmail.com

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