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Medical Sales 30/60/90 Day Plans: What Recruiters Want From You

Updated 4/17/2020

You’re ready to apply for top medical sales jobs. You created an impressive resume, crafted unique cover letters for each role, and maybe even put together a remarkable brag book showcasing your accomplishments. Each one of these steps took considerable amounts of time and effort.

Unfortunately, you’re still missing one key element that will help you land the medical sales job of your dreams. It’s essential you add a 30/60/90 day plan to your application materials to stand out above the competition. 

In fact, in our report, What Medical Sales Recruiters Look For in the Digital Age, 69% of medical sales recruiters surveyed stressed the importance of 30/60/90 day plans — regardless of their experience and performance records. Recruiters said the presence or lack of such plans demonstrates whether or not a candidate is qualified and fully focused on expanding their medical sales careers.  

Here are the tips you need to help you develop a 30/60/90 day plan and land those medical sales jobs of your dreams: 

1. Why You Need a Plan 

Creating and presenting a plan shows you’re interested in more than just a career change and a lucrative paycheck. Plans also prove you understand the job duties, company, and industry specifics. Recruiters want to be sure you’d be able to jump into the sales field today if needed, without excessive training. 

Go into the interview with your plan in hand to help recruiters visualize your plan for success and position yourself as an expert in the field. It’s a chance to excite the recruiter and convince them that you’re a motivated medical sales representative. In addition, you’ll provide insight into how you approach real-life situations through problem-solving, prioritization, product knowledge, and more. 

2. How to Create a Plan  

Begin your plan by clearly defining company-focused goals and objectives. Direct the plan at how you’ll improve operations and improve sales. Be careful not to include things that will only benefit your goals. 

Define target clients and detail how you plan to close sales deals, increase business, and streamline operations. Next, show how this sales model aligns with the current internal model. This is an opportunity to demonstrate your sales techniques by using many of the same tactics you would use when delivering a sales pitch. 

Finally, be sure to explain your growth plan by showing a sound understanding of products, location demographics, and leader’s expectations of sales representatives. 

3. What to Feature on Your Plan 

Creating a 30/60/90 day plan is not an easy task. However, the time, effort, and research involved show results through job offers and increased compensation. 

The First 30 Days

Begin by building a unique plan around the job description and required tasks. Create your goals for the first 30 days around on training and onboarding:

    • learning operations inside and out
    • mastering technology systems, products, services, and software
    • attending “get to know you” background meetings with team members and clients 

The Next 30 Days (60 Day Section)

Now, demonstrate that you understand and are focused on a common definition of success. Prove your plan aligns with the company’s vision and goals. This section should highlight client-based tasks you’ll perform, such as: 

  • reviewing client feedback/data and understanding concerns 
  • gleaning “inside information” from your manager on other client research, preferences, and objections

The Last 30 Days (90 Day Section)

This section should demonstrate how you’ll be able to work confidently and largely-independently, moving forward. It should include goals such as:

  • generating new medical sales business 
  • creating time and money-saving opportunities 
  • assisting newly onboarded professionals with their career goals 
  • leading innovative and creative processes

Your 30/60/90 day plan can be presented in a variety of formats (print, Powerpoint, etc.), but it’s important to keep the presentation brief and on topic. Keep the focus on how your quick learning and dedication to goals will benefit the organization as a whole. 

Recruiters and hiring managers want to be sure they’re taking a chance on the best-fitting candidate. The 30/60/90 day plan is your chance to show them you’re prepared to be a star employee from day one, rather than someone who does the bare minimum. 

Beyond selling your medical sales skills and abilities, creating a 30/60/90 day plan helps you become a stronger and more versatile medical sales representative, by clearly defining goals, deciding how you’ll effectively reach those goals, and focusing on continual success. 

Keep the medical sales application momentum going by following these cover letter dos and don’ts: 

Still not sure about building a 30/60/90 day plan?  We can help, click here to learn more about our customizable template.

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