Job Search Social Networking

LinkedIn Myths & Misnomers – How Medical Sales Professionals Can Maximize their ROI

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I view LinkedIn as a social site — a place for finding others and getting found. From personal experience, I can say with confidence that as a job seeker in the medical sales arena – the more you put into it, the more you’ll get out of it.

Myths and misnomers abound on what works and what doesn’t when it comes to who should use LinkedIn and how best to use it. So, it’s time to set the record straight.

Myth/Misnomer #1: LinkedIn is Just for Job Seekers

While this misnomer was likely fact during LinkedIn’s early years, today this no longer so. Hop on LinkedIn, and you are likely to see medical device and pharma reps seeking new roles, but also many professionals are on the platform to share their advice and sell their company’s products.

While no doubt LinkedIn is a fantastic platform for those looking to make a career move, it is also a great site to maintain your professional network, promote yourself AND your business.

Myth/Misnomer #2: Having a LinkedIn Profile is Sort of Like Having a Website

Similar to a website, LinkedIn is a great platform to help medical sales recruiters, hiring managers and connections understand what you’re about professionally. Also similar to a site, when written well, it should contain keywords that will lead others to your page.

It has the potential, however, to be MUCH more.

When used optimally, unlike a website which is often static, LinkedIn is a dynamic snapshot of the professional you. In other words, you should always be expanding and engaging with new connections, updates, and activities.

Here’s how:

📌 Regular Check-ins: Make time regularly to post something to your feed and add connections (with personalized notes!).

If you are in full-throttle job search mode, I recommend posting at least 3X a week and adding at least three connections each time – ideally thought leaders in your industry or desired state.

Passive job seekers can pare this down but aim for at least one post and new connection weekly.

📌 Join Groups: Select a handful of groups (providing they appear active) and start chiming into conversations, and/or sharing role/industry-relevant content together with your thoughts on topics of interest.

📌 Start Sleuthing: LinkedIn’s search function can help you identify thought leaders, potential connections and pharma, device and capital equipment companies of interest. Truly everything you need to kick your job search into high gear or keep your network primed and ready.

Myth/Misnomer #3 LinkedIn is for Online Networking Only

While LinkedIn is undoubtedly an online platform, it can and should serve as a springboard to launch more in-depth conversations off the site – via Skype, phone or even in-person coffees, etc.

Begin by engaging in an online discussion and follow up by sending either the author or contributors a customized connection request. Once accepted, send the person a quick note asking them to schedule some time to talk and learn more.

Maximizing your LinkedIn ROI

Your ROI when it comes to LinkedIn is directly related to how you use the platform. Whether seeking a medical sales role now or in the future, it pays to get into the habit of using the site regularly, taking advantage of its tools, and having a dynamic, complete and current profile.


– By Virginia Franco, NCRW, CPRW

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