You have experience. You swear. You’ve successfully worked in sales and it’s even been for the amount of time required in the job description.
But it’s still not enough.
This rejection often leads to feelings of inadequacy. But believe me, it’s not a matter of adequacy, but rather a matter of understanding how to effectively prove yourself to recruiters. The encouraging news is: you’re not alone.
In fact, a recent report from my team here at MedReps found 62 percent of our members are experienced in B2B sales.
Even amidst a sea of seasoned medical sales professionals, they’re finding ways to stand out. Here’s how you can too:
Know your niche
Medical sales jobs are packed full of niche markets. There are even niche products inside these niche markets.
Find a market you’re passionate about. Then, become an expert. Recruiters can tell the difference between someone who has memorized information and those who fully comprehend their product.
Start on a company’s website and go from there. Dig into their research and development innovations to know the product’s future and understand its mission. Don’t forget to look up any medical jargon that you don’t understand to really grasp the concept.
Then, step outside the website. Google customer reviews to prove you know potential obstacles reps run into in the field. This step prepares you to effectively address tough questions about handling negative comments and objections in the field during the interview process.
Find someone who’s already an expert
You don’t need to reinvent the wheel when it comes to proving you’re a medical sales product expert. There are plenty of knowledgeable experts already out there — you just have to reach out to them.
LinkedIn groups are a great place to meet peers who are succeeding in the medical sales field. Join groups dedicated to your niche market. Introduce yourself and start adding to the conversation. Discuss your own B2B experiences to start a dialogue about how they relate to medical sales.
Once you begin to make connections, having shown your B2B expertise, reach out to someone you clicked with in the group. Ask them detailed questions about their product. Why they are passionate about it, what challenges have they faced and how did they overcome them, and what impressive developments do they continue to see in the field?
As their mentorship progresses, let them look over your resume and cover letter. Then, when you land an interview, practice going over your product expertise with them to see if you sound like a true expert.
Leave an online trail
Medical sales recruiters look at social media, online portfolios, and personal websites when assessing candidates. With B2B experience and a strong online presence, you can stand strongly beside competitors with direct medical sales experience.
To gain credibility, like and repost thought leadership and news articles about your product. Be confident in your own opinion and share it with your followers. The more recruiters see you voicing your thoughts and connecting them to established publications, the more intrigued they’ll be to hear from you in an interview.