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While medical sales jobs require a variety of finely-tuned soft skills, such as great people and communication skills, these days, recruiters want to discover the “real” candidate behind all of the textbook qualifications they see on paper.

They’re going online to view social media profiles, personal websites, and more to get an accurate, total-picture of medical sales job seekers and their potential. In fact, in our recent survey, What Medical Sales Recruiters Look For in the Digital Age, 63 percent of recruiters said seeing a strong online presence from candidates is important.

This means you need to communicate your true-self online to ever be able to sell yourself in an interview — and the impression they get online must match the person with whom they make contact.

Here are a few tips to creating a strong online presence that will help you reveal the real you and advance to the next steps in the medical sales job search:

1) Use social media profiles to tell your personal story

It’s not necessary to turn your personal profiles into “work” ones. Instead, make your current social media activity work toward your job search goals.

Begin by removing negative posts. From there, focus on posting content that’s relevant and interesting, and be sure to actively share it across your social media accounts.

While some of your posts can — and should — be work-related to demonstrate industry knowledge and expertise, recruiters also want to see how you find balance and inspiration outside of the office. They want to know your hobbies and interests.

If you coach your child’s softball team, post photos and videos of you in action. If you’re an artist or craftsperson, share what you’re most passionate about. These activities reveal a number of qualities, such as leadership, organization, and commitment, while also showing you’re able to disconnect and unwind.  

In addition, it will prove that you’re dedicated to personal and professional advancement by challenging yourself to learn new skills and being an active participant in the community.

2) Collect character references that give insight into your personality

The ability to build relationships is the heart of medical sales. It’s important to show that you’re able to create and maintain meaningful personal and professional contacts.

Character references are just as valuable as professional recommendations. Ask previous employers and peers — as well as friends and family — for recommendations on LinkedIn.  

These testaments of your personality and abilities, in and out of the office, will show recruiters that you’re not just focused on your own agenda. You strive to positively impact the bigger picture and make connections with real people.

Don’t just solicit recommendations from anyone in your network. Be sure that you actually know the person and they can speak genuinely about your abilities and character.

Explain your reasons for requesting a recommendation, and be specific. For instance, when approaching your old college buddy, make sure they realize you’re asking for a professional perspective, not a commentary on past shenanigans.

Never ask for edits. The point of recommendations is to provide honest insight that has not been coerced. If someone declines feedback for any reason, you must respect that decision. And you should offer to “return the favor” and write a recommendation for them, as well.

3) Engage in real-life interaction that shows you’re a people person

There’s no better way to demonstrate your ability to succeed in medical sales than by proving you have a passion for working with people.

It’s important to show that you’re focused on more than just getting paid. Join service groups, volunteer at events, and attend networking functions — whether or not they’re work-related — to show you’re committed to your personal values and mission.

Recruiters also want to see those self-proclaimed communication skills in action. Though sending an email is fast and easy, it’s important not to hide behind the screen.

As a matter of fact, 54 percent of recruiters who responded to our aforementioned survey said phone contact remains their first choice. Only 33 percent of recruiters said they prefer email communication.

This means you need to be comfortable speaking directly with recruiters. Make sure you’re personable and attentive in every call, regardless of the time of day, workload, or other stresses you’re experiencing. This interaction speaks a great deal to how you might communicate with potential clients in medical sales.

Sometimes, the key to landing your next medical sales job is as simple as showing how successful you can be by simply being yourself.

How do you show your people skills? Let us know in the comments!

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