Most job descriptions are boring. And the reason they’re boring is they’re, essentially, regurgitations of what was posted the last time the role was filled. With each new hire, the description may have shifted slightly to include new skills, experiences, and qualifications — but that’s not enough to catch a hungry jobseeker’s attention.
Let’s face it, medical sales job seekers have read it all before. They could likely fill in the blanks of your job description, and your competitors’, for you. This lack of variety does little to nothing to encourage top medical sales reps to apply for your open positions.
Following the same archaic job description templates is holding you back from landing modern, successful sales talent. The good news is, it only takes a few steps to bring job postings into this era. When medical sales candidates have grown accustomed to the same-old descriptions, it’s easy for you to stand out. Here’s how:
Create realistic job titles
Job titles are what entice (or deter) candidates to click on your job posting. Without this first attention-grabber, top medical sales reps won’t even find out what’s written in your job description.
While we want you to draw talent in with job titles, it’s important to remember they must remain genuine and realistic. Candidates search for jobs based on these titles, so keep them standard when possible.
Then, to set yourself apart from similar medical sales roles, quickly attract candidates with more colorful job title details at the beginning of your description. Use words that specifically point to candidates’ career goals, sales passions, and medical sales innovations.
Write unbiased job descriptions
Job descriptions can turn unintentionally bias in a hurry. Your word choice can make highly qualified sales reps feel inferior or completely disinterested. For example, unconscious gender bias is frequently found in job descriptions.
In fact, when ZipRecruiter researched how gendered words impact jobs that could benefit from more diverse candidates, they discovered job descriptions for male-dominated careers actually used more masculine wording than those for female-dominated fields.
Harsh sales words, like “dominating,” “aggressive,” and “competitive” are considered to have a masculine connotation. On the other hand, words such as, “interpersonal,” “supportive,” and “responsible” are viewed as feminine words.
Unfortunately, it’s challenging to create a job post full of words that appeal to all job seekers. What seems unbiased and appealing to you, may be received in a negative light by various candidates.
Aside from gender bias, this can happen when you’re writing something as simple as educational requirements. In a world where experience and education come in all shapes and sizes, listing a four-year degree will cost you skilled talent.
Avoid these unconscious errors by using a job post writing platform, like Textio. This intelligent app analyzes job descriptions based on the way your desired demographic will react to each word. First, it highlights words and explains how people may respond to them. Then, it offers data-based suggestions that increase the likelihood of your targeted candidates responding positively to your post.
Speak directly to candidates
This seems simple enough, but the message behind it is critical when trying to reach top medical sales candidates. The passionate and successful reps you’re targeting aren’t interested in what “someone” who gets this role will do. They want to know their role in the process. What will they do to help customers? How can they climb the ladder?
Rather than outlining the details, focus on writing your job descriptions in the second person. Speak directly to candidates:
- “You excel in a team environment.”
- “You’re focused on improving people’s lives, while also being goal-oriented.”
- “You’re open-minded and always ready to take on a new challenge.”
Wording your description this way doesn’t just tell job seekers if their skill set aligns with the company’s needs. It also gives them in-depth insight into the company’s values and culture, letting them determine if their own personal values align.
What steps do you take to write an attention-grabbing job description? Let us know!