Though medical sales representatives work mostly independently, there’s still room for collaboration. Healthcare jobs require people skills and a willingness to reach common goals. Employees are interested in learning from and growing with co-workers.
In fact, of the 5,000 job seekers canvassed in the 2016 CareerBuilder Candidate Experience survey, 82 percent said before they accept a new position, they want to see the team structure and how their role fits into the company’s plans.
Companies that lack team building and collaboration leave employees feeling disconnected. When that happens, they move on to find places with better work cultures.
Here’s what you need to know about keeping employees connected:
1) Benefits of Collaboration
Idea sharing benefits everyone. When employees share knowledge, the risk of incorrect information is greatly diminished. New and experienced workers must work together to meet and exceed the company’s sales goals.
New medical sales reps can learn how to avoid common mistakes, how to make professional connections, and tried and true sales tactics from veterans in the field. Seasoned medical sales reps can learn updated sales approaches, how to work with new technology, and how to approach younger physicians from those entering the industry with a fresh perspective.
When reps know the challenges of their respective roles, they’re able to better understand different perspectives and approaches.
2) How to Foster Collaboration
In order to achieve true collaboration, employees must be on board with the idea. Resistance to workplace policies creates angst, which leads to disciplinary problems and the risk that employees will quit.
In the 2016 Quantum Workplace State of Employee Feedback study, 60 percent of the 300 hiring managers surveyed said employees share the responsibility for engagement. They won’t be able to contribute, however, if collaborative tools are in not place.
That’s why you should make tools available, such as:
- Online professional chat (Hipchat)
- Video communication tools (Skype, Zoom)
- Idea sharing/information boards (Trello, Slack, GoVisually)
- Team collaboration platforms (Yammer)
- Shared data spaces (Google Drive, Dropbox)
Other ways to build collaboration include encouraging business-oriented social networking through company events. In-person networking allows workers to share information and research.
Job shadowing is also a great way for employees to understand different roles and their challenges while growing their skills together.
3) Carry On Collaboration to the Benefit of the Company
When workers feel connected professionally and personally, the quality of their work improves, which directly benefits the company. However, when there’s no connection, they feel helpless and soon seek other opportunities.
In the 2017 Gallup State of the American Workforce report 51 percent of the more than 195,000 U.S. workers surveyed said they’re actively seeking new jobs. You can prevent employees from leaving for more involved workplace cultures by focusing on team building.
Accomplish this is by creating friendly challenges. For instance, spark renewed interest in work by challenging employees to come up with innovative new ideas and rewarding the most creative. This means they will have to get to know their competition and even learn from them.
You can take it one step further by encouraging employees to build their own innovation teams to bounce ideas around and seek success together.
Allowing workers to discuss ideas and project details also saves the company time. For example, meeting times will decrease when these discussions have been started beforehand and employees come together with new ideas to share.
A culture of collaboration also benefits the ability to attract prospective workers. When they witness a positive workplace culture, professionals will be inspired to become part of the team.
Teamwork remains essential to the success of any organization. If medical sales reps mistrust one another or are otherwise hesitant to work together, productivity and quality of work suffer. However, by focusing on opportunities for collaboration, you can strengthen employee bonds and lay the groundwork for a dynamic work culture based on mutual respect.