Industry Trends

cancer biomarkers
Industry Trends Insights & Trends

Rising Cancer Incidence Dominating Cancer Biomarkers Market

Guest Submission from AllTheResearch A biomarker is any naturally occurring gene or molecule which is a measurable indicator of the presence or severity of a disease. Cancer biomarkers are processes or substances indicative of the presence of cancer in the body. Biomarkers may be secreted by cancer cells or by other cells in response to the presence […]

value-based health care
Industry Trends Insights & Trends

The Shift to Value-Based Health Care: What Medical Sales Reps Need to Know

The healthcare industry is always changing. As it evolves, so do provider reimbursement models. Traditionally, American healthcare providers have been reimbursed on a fee-for-service basis. However, as regulations change over the years, there has been a steady shift to value-based health care. A 2019 report by AJMC stated, “The prioritization of alternative payment models (APMs) […]

Featured Industry Trends

By 2020, This Is What Pharmaceutical Sales Will Look Like

Nothing is constant in the pharmaceutical sales industry. New products, an evolving market, and new consumer generations impact pharmaceutical sales reps every day. Sometimes, however, change occurs forever impacting the face of sales.  PwC, for example, believes by 2020 pharmaceutical sales and marketing will be completely replaced by a new model. The change is a […]

Featured Industry Trends Insights & Trends

Next-Generation Sequencing – Next Step in Characterization of Complex Disease

Market Overview: Next-generation sequencing (NSG) is a relatively new scientific discipline that has proven to be a paradigm shift in genomics and empowers clinical diagnosis and several other aspects of medical care. NGS data is addressing all biological questions with an advanced analytical approach and has progressed to a point where cutting-edge technologies can perform […]

Featured Industry Trends Insights & Trends

Pharmaceutical Sales Has the Smallest Gender Pay Gap. Here’s Why

“The clock has run out on…inequality in the healthcare workplace.” Time’s Up Healthcare’s slogan is coming through loud and clear in the pharmaceutical sales industry. In this year’s 9th Annual Medical Sales Salary Report, pharmaceutical sales reported salaries that are closer to accomplishing gender parity than any other industry.  0

Featured Industry Trends Insights & Trends

3 Important Lessons From Amazon’s Healthcare Disruptor, Haven

The Amazon – Berkshire – J.P. Morgan healthcare platform that launched last year finally has a name: Haven. Along with the announcement of the name, CEO Atul Gawande detailed the company’s vision and mission statements. With a name like “Haven,” you probably think it’s safe to assume the company is wholly consumer-focused — and you’re […]

Featured Industry Trends

Ready Your Team For Medical Sales Changes Influenced By Political Shifts

Today’s political climate often feels like it could shift at any second. There are many strong views and even stronger people advocating for change. The potential strain these shifts could put on your team are likely already in the back of your mind. How can they not be? Already, this year, the FDA chief has […]

Industry Trends Sales Tips

How to Use Quality Over Compliance Mindset In Your Sales Strategy

Look at the medical device you’re selling. I mean really look at its design and functions. Consider how many regulations engineers and developers had to meet to get this single device FDA approved. Following “the rules” may seem like busy work to those involved in the developmental stages of a product when these regulations feel […]

Featured Industry Trends Sales Tips

Connect These 3 Modern Medical Trends To Your Products

Mergers and acquisitions, healthcare reform, medical device tax — there’s no doubt the medical sales world has been shaken in many ways over the last few years. Yet, these shifts haven’t stopped or even slowed innovation. It can be argued that healthcare innovation has gained more momentum and power than ever. Medical sales reps are […]