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Attracting and Retaining Medical Sales Reps Through Wellness

Employee well-being is a hot topic in many industries as employers everywhere realize the importance of caring for their team. When Future Workplace and View surveyed over 1,500 workers, they found that wellness perks matter (and impact productivity).

In the medical sales industry, our own research revealed 61 percent of medical sales reps value work-life balance over their income. In a stressful field, it’s critical for recruiters to understand the motivation of their potential employees.

Focusing on how the company specifically focuses on well-being can help attract the most desirable and career-focused medical sales rep candidates — the ones that want to succeed both professionally and personally.

Here are five ways that companies can show they’re paying attention to important factors, big and small, that impact their employees’ total well-being:

Find the light

Trapped in cars, fluorescent-filled waiting rooms, and the tungsten glow of offices, medical sales reps crave natural light. In fact, 50 percent of employees say lighting matters when it comes to their satisfaction with their workplace.

When your reps are on the road, it’s not necessarily possible for you to control how much vitamin D they’re soaking in, which is why it’s important to create workspaces flooded with natural light. If it’s not possible to bring sunshine into every room, make an effort to create and promote a well-lit communal workspace where employees can go when they need a boost.

Control the temperature

It’s impossible to set an office temperature in which everyone is comfortable. But the temperature has a big impact on employee job satisfaction, with 34 percent of surveyed workers noting it as a meaningful wellness perk.

The ability to focus when you’re not comfortable — temperature-wise — becomes harder and harder the farther you get from your comfort zone. Too hot? You’re sleepy and lethargy sets in. Too cold? Fingers stiffen over keyboards and shivers detract from mental clarity.

Tackle the challenge of comfortability by giving employees personal temperature control tools in their workspaces. Fans and space heaters can work for more communal spaces, but individual thermostats are a huge perk in personal offices.

Keep schedules flexible

There’s little else more appealing to potential employees than a flexible work schedule. Medical sales reps work in high-demand, high-pressure roles. Some may need a few hours in the afternoon to see their child’s soccer game while others are more focused after they get the kids off to school and have some time to decompress. Others might prefer to do all their paperwork in the evening after completing all of their customer calls.

Give them the flexibility to set schedules that work best for their routine and make them the most productive. When you do, you’ll find both higher quality work and higher levels of satisfaction.

Give them time away

Paid time off is a benefit offered in most jobs, but in the medical sales field, it’s crucial for employers to dedicate parts of their recruitment and retention strategies to the constantly accelerating issue.

Many companies are currently exploring options for unlimited time off and improved paid parental leave. Others are working on ways to implement sabbatical programs for long-tenured team members.

Driven by nature, medical sales reps need a company that promotes impressive PTO packages and encourages its employees to capitalize on the perk. Whether for a week-long getaway or an occasional mental health day, encourage your team to step away and recharge whenever they feel the need.

Focus on mental health

In addition to physical health and ergonomics, companies are finally grouping mental health into their view of employee well-being. Now that you’re able to understand the impact that a focus on mental health can make on employee satisfaction, you can begin to design perks around the topic.

The destigmatization of mental health will continue to impact how companies are able to better care for their employees as whole people. Paid therapy benefits, “no-questions-asked” days, and stress management programs all show your commitment to your team’s overall well-being and will impact both the new talent you’re hoping to recruit and your current, committed employees.

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