Many companies have emphasized the importance of corporate culture over the last five years. Still, less than a quarter of employees say their organizations consider people a priority, according to the 2018 Global Culture Report by O.C. Tanner.
In today’s diverse world, it’s no surprise that companies struggle to get it right. Corporate culture expectations seem to constantly evolve as new generations and even new movements, such as #TimesUp Healthcare, impact the workforce.
That’s why it’s critical that medical sales leaders stay on top of company culture trends that other organizations are getting right. Here are a few of the companies to watch for:
HubSpot leaders don’t view their company culture as a set black-and-white document. They view it as a constant “work in progress” because their customers’ and employees’ needs evolve.
Their corporate culture highlights the importance of giving employees the power to succeed and letting them see the road to success, but not micromanaging how they get there.
According to their website, employees who work at HubSpot have HEART. They are Humble, Empathetic, Adaptable, Remarkable, Transparent.”
In 2018, Fortune named Salesforce the world’s No. 1 best place to work.
According to Fortune, employees of Salesforce say, “There is a sense of inspiration that comes from the leadership taking strong positions on social issues and making volunteerism such a key part of our culture. This sustains us during the difficult times.”
Leaders implement these strong values and positions through their V2MOM process, which is their annual business plan. This business plan is transparently shared with every single person in the company. As a result, employees know where the company is headed, what part they’ll play, and how the company plans on getting there.
Squarespace has been named one of the best places to work in New York City. This honor comes from a corporate culture where free movement and communication between executives and staff is both welcomed and encouraged.
Even after growth, the company continues moving forward with this value by purposefully not adding layers of management. All employees have equal say, which instills confidence, motivation, and ownership.
These are just a few examples of companies with successful cultures, but there are a number of practices you can leverage from their successes. Whether you involve your employees in your culture’s evolution, make volunteerism a priority, or focus on other areas, you’ll succeed if you put your employees first.