Your resume is slick and visually-appealing. Your cover letter is brief and to the point. Your portfolio highlights a proven track record of sales success. So, why can’t you get a medical sales job?
Your social media activity is likely the culprit.
According to Jobvite’s 2016 Recruiter Nation Survey, a staggering 87 percent of recruiters surveyed said they first check social media before moving forward with candidate placement. If they find something they don’t like, they move on to someone else.
Given this trend, it’s important to know how recruiters see your social media activity. Understanding the following social media mistakes and making the necessary changes will put you in a position to finally land a medical sales job.
1. You’re not being cautious of social media red flags
These days, social media is “real life.” So, if you’ve had a bad day, someone cut you off in traffic, or you’re just generally feeling upset, you may think about venting online.
The problem is, recruiters don’t know you personally and may assume that your heated post is a reflection of your true self. They can’t tell if you’re just letting off steam or if every little thing sets you off.
Medical sales is a highly stressful job. As such, recruiters want to know you’ll be able to take the heat and won’t publically post a rant every time something doesn’t go your way.
Starting or engaging in online drama gives the impression that you’re a bully. Recruiters won’t place candidates they think may cause trouble for the company and/or its clients.
As we’ve seen in recent news headlines, association with hate groups or violent organizations will cause you to be immediately removed from consideration.
In addition, foul language and inappropriate content or pictures should never be posted. When searching for a job, everything is fair game to judge you on. The general rule is: don’t post anything you wouldn’t want your mother to see.
2. You’re not making social media work for you
Next, make your social media accounts work for your job search.
Many people are hesitant to turn their social media into a “work account” for fear their friends will get bored. However, recruiters are also impressed by positive personal posts, since they show you’re a well-rounded candidate. Interesting vacations, recent volunteer work, character awards and other relevant experiences show you can both work hard and play hard.
Keep anything you post on social media true to who you are. While it may be tempting to share memes (funny or not) about workplace problems, think about how this will be perceived by recruiters. To you, it could be a simple joke, but recruiters will view the content as your personal feelings. If the post is crude or offensive, they definitely won’t work with you.
You should also create and post content that showcases your talent and knowledge. This can be an article you wrote or a link to industry news that excites you. A solid social following shows that other people find your content interesting and valuable enough to follow, like, or share.
Not every post has to be work-related, but all content you post should be presented in a responsible and professional manner.
3. You’re not putting social engagement into action
Once you’ve updated your social media to be more appealing to medical sales recruiters, it’s time to step away from the computer and join offline activities.
Public relations and communication are essential in medical sales. You don’t have to be a social butterfly, but you do have to show you are interested in real-life events and that you are sociable or can be when necessary.
Make an effort to network with current employees of the companies where you want to work. This is especially important when you consider that in the 2017 LinkedIn U.S./Canada Recruiting Trends survey, 52 percent of recruiters surveyed said employee referral is a top source of finding candidates.
When you meet new people, ‘friend’ or ‘follow’ them on social media so they’ll have access to view your posts and you can keep the line of communication open.
This is where social media management comes full-circle. If all those new connections have to go on is questionable online content and associations, they won’t recommend you as a job candidate, regardless of how nice you were in person.
The best way to get social offline is to join events posted to sites like Facebook or Meetup, where you can network and make positive first impressions. Attending workshops and taking courses are also great ways to gain new skills and inspire fresh content to share on your social media accounts.
To finally land that medical sales job of your dreams, you have to go beyond the standard resume and cover letter and be sure your social media accounts are making a positive impression. Using social media to your advantage and also becoming more social offline will make you a well-rounded candidate that recruiters will want to place.
How do you use social media in your job search? Let us know in the comments!