Millennials have taken major hits over the last couple of years. Stereotypes of laziness, complacency, and entitlement all play a part in adding to the toppling pressure they feel. Combine that with their need to please others and pay off immense college debts and you’ve got a quarter life crisis.
An outbreak of quarter life crises are hurting companies everywhere.
The proof is in The 2017 Deloitte Millennial Survey. It found only 31 percent of millennials plan to stay beyond five years at their current jobs. This number is up slightly from last year and survey results show global unrest and uncertainty leaves this generation craving something stable.
So what does the quarter life crisis have to do with medical sales recruiters?
Here’s what you need to know about the quarter life crisis and how it benefits your company:
Why you need to pay attention
The awakening of the quarter life crisis leaves highly qualified job seekers lost and searching for a rewarding career. Even better for medical sales recruiters, the same report found 76 percent of millennials now regard business as a force for positive social impact.
It’s also important to remember millennials aren’t new to the workforce.
Millennials have experiences and talents that can easily translate into a successful sales career. Ignoring their availability and needs leaves highly qualified talent up for grabs by other companies.
Above all, when you combine their experiences, desire to make a difference and please others, and motivation for a high salary, these quarter life crisis job seekers are perfect candidates.
Speak their language
Job descriptions, company websites, and current employee testimonials are crucial for attracting job seekers going through a quarter life crisis. During a time when they’re feeling uneasy and anxious, it’s your job to immediately make them feel they have a place where they belong.
Start by speaking directly to their age and needs. Use video testimonials of employees who have struggled with the same type of identity crisis and can use specific examples to relate. Ask them to talk about how their work, the company, and their co-workers have given them a sense of purpose, pride, and means to pay their bills.
Writing job descriptions is often a challenge because you need to speak to many different personality types and needs at once. However, today’s job seekers, especially those in a quarter life crisis mode, are looking for a few basics: why this job is important, who they’d be helping, and compensation potential. List these loud and proud at the very beginning of the job description to catch their attention quickly.
Easing their anxieties
Onboarding should always focus on retention. Those going through a quarter life crisis need increased assurance, training, and leadership to calm their anxieties about the future. This is even more true in a medical sales career because it can be a demanding and stressful career.
It’s a naturally tense time for everyone when onboarding. Give new employees the opportunity to see what success if made of through current team members.
Send them out on the road with a mentor early on in the process. Encourage mentors to discuss the challenges and triumphs they’ve encountered in their own careers. Then, ask them to show how they overcame those challenges and reached a place of success.
In addition to mentors, ease anxieties by using a step-by-step onboarding method. Allow new employees to see where they can go with the company and the many people they’ll be helping along the way.
Loyalty is hard to come by and millennials have already been stereotyped as unreliable. But it’s time to squash the stereotypes and stop missing opportunities to add even more quality team members to your staff.
Have you recently hired someone going through a quarter life crisis? Tell us about your experience in the comments below!