Industry Trends Insights & Trends

MedReps Recap: Medical Device Trends You Need to Know

Every month, MedReps brings you the top news in pharma and medical devices you need to know to be successful in your medical sales job. These articles highlight the latest trends, to help you stay up-to-date and on top of your game. Stay tuned to the MedReps blog, as we discuss these topics in detail.


  • University of Minnesota Hosts World’s Largest Medical Devices Conference: The University of Minnesota’s 15th annual Design of Medical Devices Conference is the largest in the world and is set to cover emerging trends in policy, design, engineering, education, and commercialization. Keep an eye on news and releases from the event to stay on top of the latest in the field. Read more.
  • U.S. Drug Spend Jumped 12 percent in 2015: According to data from the IMS Institute for Healthcare Informatics, U.S. spending on medications increased by 12.2 percent to $425 billion in 2015. This is the second year in a row for spending to increase by more than 10 percent. Most of the increase was due to spending on specialty drugs and on new brands that have only been available in the U.S. for less than two years. Read more.
  • Hospitals Value Improving Performance Over Cost Cutting: A recent report from ZS Associates, shows that the top priority of hospital executives is to maximize performance followed by improving operational efficiency. Reducing the costs of medtech and pharma products ranked third and fourth on the list of priorities, respectively. The report further supports the notion that tracking outcomes is the new normal in healthcare. Read more.
  • When it Comes to Professional Ads, Print Makes Its Comeback: We’ve heard that print is dead but the latest data shows that in pharma advertising, print is making a comeback. Spending on medical-surgical print journal ads in 2015 went up to $350 million. What’s the value of print ads, and what does the trend mean for sales? Read more.
  • Scientists Report on Novel Method for Extending Life of Implantable Devices in Situ: A team of researchers from Harvard University have developed a new biochemical method to extend the lives of implantable medical devices. The new approach uses a more effective method to coat devices like stents and heart valves to prevent blood clots from forming, prolonging the need for replacement. Read more.

MedReps Fast Facts: