Recruiters aren’t waiting around to chat with you before they start digging into your online profiles. In an attempt to gain professional and personal insights, 76 percent of recruiters are looking online before contacting job seekers according to a report, What Recruiters Want, by our team here at MedReps. This gives them a clearer picture of job seekers to determine cultural fit.
Traditionally, job seekers kept their personal lives shut-off from their professional lives. But with social media’s popularity and ease of use, the two worlds have joined. It’s time to stop fighting this fact and start providing compelling insight to entice recruiters to place you in their top medical sales jobs.
Here’s how to use your online profiles to generate the attention you need to land your dream medical sales job:
1. Eliminate the negative
You make a point to keep your social media posts appropriate and relevant. But unless you edit and remove outdated or questionable posts as well, you’re leaving potentially-damaging data online for recruiters to find. That includes photos and status updates that you’ve long since forgotten about.
This content can hurt your chances at landing sales jobs. In fact, 88 percent of recruiters surveyed for our What Recruiters Want report said when they find inconsistencies or damaging information on candidate’s social media, they remove that candidate from further consideration.
This does not mean you should lock down your profiles. Instead, do a full inventory of your posts as far back as you can go. Read your live feeds through a recruiter’s eyes. If you have posted any less-than-professional content, ensure your settings are to only share only with your closest friends.
Additionally, be overly critical for any negative comments or complaints you wrote about former employers, co-workers, or jobs. Even what might be a joke or social ‘norm’ to complain about the long work week can send the wrong message.
2. Accentuate the positive
Once you’ve removed potentially-damaging information, it’s time to highlight your strong-suits.
Recruiters want to see involvement that goes beyond mere work duties. They are looking for social proof of who you say you are when you apply, and social media is where you connect with people you engage with most. Of the recruiters surveyed in our What Recruiters Want survey, 63 percent said they want to see an increased social media presence in candidates.
One way to ramp up this presence is to think of your social media profiles like a sales presentation. Highlight your positive personal and professional attributes that aren’t readily available in your cover letters and resumes.
Post photos of volunteer activities and involvement in personal causes and events (such as charity walks and endurance challenges) that showcase your unique character and passions. On each photo, write a comment sharing why you’re passionate about each cause.
Connect these causes the mission statement of many medical sales companies. For example, if you participate in a Red Cross blood drive, explain how you love knowing your efforts will have a domino effect of positive change.
3. Create compelling content
Prove you’re an expert in the field by sharing — or even writing — medical sales content. Then, engage with people following the same type of content to show you’re engaged in the industry outside of traditional working hours. This shows you have a genuine interest and passion in medical sales; it isn’t simply a career.
Show recruiters you understand the importance of compelling content and its ability to educate fellow sales reps and the public. Do this by posting unique material that appeals to diverse audiences of each platform.
4. Grow your online network
Networking and referrals are the key to recruiters’ hearts. Many recruiters actively search for mutual contacts, then decide to reach out.
They’re also in the same professional groups on LinkedIn and Facebook and following the similar influencers on Twitter. Be prepared for them to reach out and strike up a conversation. Embrace this opportunity to let your communication and personal skills shine.
While recruiters gain insight about you, you’ll also learn valuable information about them that you can use to land the job. For instance, when you find out who their clients are, you can highlight truthful personal data that proves you’re knowledgeable about their medical product, are interested in the same mission, and share similar cultural styles.
You can also use information you learn to make a personal connection with the recruiter (favorite sports team, mutual clubs and organizations). This helps build rapport, which gives you a leg up over the competition.
Rather than hide your social media from public view, give recruiters what they want. Use online profiles to your advantage by highlighting your positive points, and demonstrating your sales knowledge. Take advantage of every opportunity to make a memorable connection.
How do you use social media in the job search? Let us know in the comments!