If you want the best medical sales talent, you’re going to have to start selling — selling the company, the brand, and your medical sales jobs.
Talented reps know a pitch when they see it, so to sell your jobs and bring professionals onboard, you need to give them what they want and make the offer worth their while. But what do reps want in medical sales jobs?
Our 2016 Best Places to Work in Medical Sales survey looked at what medical sales reps love about their employers and what they’re looking for in jobs. Here are a few things you can do to sell your medical sales jobs and attract the best talent:
Focus on purpose
Medical sales jobs are known for their competitive compensation and benefits, but sales reps are looking for more than that. The best medical sales jobs allow reps to feel like they are making an impact.
Among respondents of the 2016 Best Places to Work in Medical Sales survey, 52 percent said a strong product line is the most important factor when evaluating top medical sales employers.
Medical sales reps want to know the products they sell are wanted and needed by customers and that they make a difference in the lives of patients. Professionals want a sense of purpose and to know that they are doing more than just selling products.
When talking with candidates, focus on the products and the value they bring to the medical community. When reps understand the impact the products make, they will feel more connected to the company and more likely to want to work there, in order to make a difference.
Although medical sales reps are motivated by a sense of purpose, money still matters. When asked about corporate culture and employee growth, 66 percent of reps said competitive compensation was the most important.
After all, our 2015 Medical Sales Salary Report found that as compensation increased, so did satisfaction with medical sales jobs. Sales reps want to work hard and see their results reflected in their commissions and base salaries.
Openly discuss earning potential with candidates, to get them excited about the position. Explain the commission structure and base salary ranges so job seekers have an accurate understanding of what they could make in the job.
Professionals want to work hard, but they also want medical sales jobs that offer balance. In the 2016 Best Places to Work in Medical Sales survey, 62 percent of respondents rated work-life balance the most important trait of employers. Medical sales candidates are looking for jobs that allow them the freedom to create their own schedules.
The best medical sales employers attract top talent with flexible options that can bring better balance. Part-time telecommuting, flexible start and stop times, and shortened Fridays are just some of the possibilities. Talk with job seekers about their lifestyles and what would help them have a better work-life balance. Discuss how other reps find balance and how the job could fit their lifestyle.
Showcase the team
Medical sales reps are independent workers, but they also want to feel connected to and supported by a team. In the 2016 Best Places to Work in Medical Sales survey, sales reps frequently mentioned strong teams and great relationships with management as important.
When talking with prospective employees, stress the characteristics of your company culture and working environment that allow reps to work as individuals and part of team. Give examples of successful team collaboration, and explain the importance of individual work. Introduce them to the team so they can get a better sense of what working at the company would be like and if they can see a future there.
Talented professionals are looking for jobs that will advance their careers and grow their skills. Emphasize how the job can enhance their career to sell the position and bring in the best talent.
What techniques do you use to sell your medical sales jobs? Join the conversation on LinkedIn and tell us the details!