Monday morning may not be the most stressful part of the week for your medical sales reps. Believe it or not, Sunday evening is when the majority of workplace professionals (80 percent) experience a build-up of stress and anxiety, according to a new study by LinkedIn.
This stress could be even higher in medical sales. In fact, 68 percent of all salespeople describe their lifestyle as challenging, according to research by Hubspot. And another 54 percent describe their lifestyle as stressful. To top it all off, they’re not the only ones impacted by the stress. One in two salespeople have been told by friends and family they work too much.
So, imagine your team as they’re preparing for their week to begin. Already overwhelmed by the week’s tasks, wondering if they accomplished enough the week before or even during the weekend. Of course, you know this isn’t a healthy or productive way to start the work week.
The Sunday ‘scaries’ are negatively impacting your employees’ personal and professional lives. With these tips, you have the power to shut the ‘scaries’ down:
Tackle the scaries Friday morning
Medical sales reps are hardwired to focus on the future. Goals, meetings, presentations — everything revolves around the coming weeks and months. This mindset leads to issues with staying in the moment.
This means your reps will have trouble disconnecting as they head in and out of weekends. As a result, anxiety and stress levels remain high Sunday as they’re thinking of the week to come.
Start by understanding what each individual rep needs to relax or feel accomplished before the weekend begins. Some may want a Friday morning call or meeting with you to discuss where they’re ending their week. You can help them prioritize their day and lay out what can wait until Monday.
Other reps may like a quick text or email with a checklist. Be sure to distinguish between immediate tasks and those that can carry to the next week to help reps compartmentalize and decrease weekend worries.
Don’t send weekend updates — big or small
It’s safe to assume that the majority of your medical sales reps check their emails on the weekends. It’s a habit most of us have conformed to. Unfortunately, the smallest update or notification can result in the Sunday ‘scaries.’
Even a non-urgent email shows that you’re working — and they’re not. This induces feelings of decreased dedication on their end and even fear of missing out. Now they’re wondering, “Should they too have worked over the weekend?”, “How much do they have to catch up on as their inbox fills with new updates?”
Employees who are already experiencing the Sunday night ‘scaries’ could be sent over the edge by a weekend email. When possible, schedule emails to send throughout the day Monday. You’ll be able to continue working weekends, if necessary, and employees won’t receive notifications until they’re settled in at work, ready to start the week.
Stop forcing the idea of work-life balance
After so much focus on the idealistic topic of work-life balance, we’re quickly finding it could actually be adding stress to employees’ lives. They’re not just stressed about work and their personal lives, they’re now stressed about finding that all-too-perfect balance.
This leaves them wondering if they’ve met the requirements for work-life balance on Sunday night. Did they enjoy their personal time on the weekend? Did they work enough to make-up for leaving early on Thursday to make it to their kid’s t-ball game?
By taking the focus off of work-life balance, you’re relieving some of that Sunday night pressure. Encourage employees to instead focus on what works best for them.
For example, if an employee feels most productive on Saturday morning, let them know they shouldn’t feel ashamed for working on the weekend. Then, during the week, encourage them to spend part of their time doing something they enjoy. Giving them the opportunity to prioritize what’s important to them and when to accomplish those priorities, helps your team stay in the moment.