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10 Resources to Improve Problem-Solving Techniques in Sales

According to a World Economic Forum 2020 report, employers see problem-solving as a top skill rising in prominence. And in the sales world, your success can be very dependent on problem-solving techniques needed to sell a solution, close deals, and connect with clients.

But do you ever feel like some people are just better problem-solvers than others? If so, you’re not alone.

The good news? Problem-solving techniques can be learned. That’s right, there are a handful of resources that can help you hone your abilities. And there’s no better time to improve on an important skill than at the beginning of a new year!

Lucky for you, we’ve rounded up 10 resources that will help take any sales’ reps problem-solving skills to the next level.


“Stop Guessing: The 9 Behaviors of Great Problem-Solvers” by Nat Greene 

Author Nat Greene, a professional who’s been solving problems for over 20 years, shares nine adoptable behaviors to help you identify problems and solve them like a pro. 

“Problem Solving 101: A Simple Book for Smart People” by Ken Watanabe 

Originally written for Japanese schoolchildren, author Ken Watanabe shares his tips on critical thinking through simple examples from the techniques he learned as an elite McKinsey consultant. This book is simple and easy-to-read — a great resource for adults and kids!

“Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills” by Michael Kallet 

Improve your problem-solving techniques and decision-making skills with critical thinking trainer and coach Michael Kallet. In this comprehensive guide, Kallet provides tools and examples of how to apply critical thinking strategies to everyday business issues.

“Crucial Conversations: Tools for Talking When Stakes Are High” by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, and Stephen R. Covey

#3 on Amazon’s list for “Best Sellers in Decision-Making & Problem Solving”, this book will teach you how to keep your cool when stakes are high and use tools to get the results you want.


“Problem Solvers”

Podcasts are hot right now, and this is a great one to listen to if you want to learn and get inspired! Jason Feifer, Entrepreneur’s Editor in Chief, chats with business owners and CEOs to discuss their business problems and how they came out on the other side bigger and stronger.

Online class


$180 for all access annual membership pass, or $90 class.

If you find yourself with some free time on your hands, taking an online class is a great way to improve on skills to help you advance in your career. Say hello to Masterclass, an online class platform whose teachers are from the best in the business. And yes, problem-solving skills is one of their disciplines! For example, take a class with NYT bestselling author Daniel Pink on sales, motivation, and leadership called Sales and Persuasion.

YouTube channels

“Big Think”

The next time you’re going down a YouTube rabbit hole, check out the channel “Big Think”. It’s one of the top educational YouTube channels and has about 3 million subscribers! Although it’s not exclusively a problem-solving resource, it does provide videos on actionable lessons from some of the world’s greatest thinkers and doers, like Dan Seewald’s “How to Vastly Improve Your Problem-Solving Workshops” video.

TEDx Talks YouTubeChannel

Like “Big Think,” “TEDx Talks” is not exclusive to problem-solving — but their motivating and inspirational videos are not to be missed! The popular YouTube channel features TED-style events with topics like “See What You Think: A Recipe for Problem Solving” with Mark Sylvester.

Websites and magazines

This popular American magazine and website features new stories about entrepreneurship, small business management, and business. It may not be exclusive to problem-solving, but it is a valuable resource to find articles on real-life problem-solving scenarios and tips from business entrepreneurs.

Inc. Magazine

Similar to, Inc. Magazine does not solely focus on problem-solving articles. However, their goal is to provide helpful information for business owners and CEOs to start, run, and grow their businesses. The magazine produces valuable insight into the business industry and publishes relatable articles to help improve your problem-solving skills.

Once you’ve sharpened your problem-solving techniques, it’s time to take on the industry’s most challenging feat: